David Rycroft is an architect by training and a business developer by nature. His skills were honed through rigorous design training at the Glasgow School of Art and business training at Kingston University.
David’s professional guru was the late Theo Crosby, by whom he was highly influenced by during the two years he spent at Pentagram at the start of his career. Further influencers on David include Mike Aukett & Hiko Takeda at Aukett Associates; Steve Williams & Peter Oborn at Aedas; and John McDonough & Paul Reeder at Carillion.
Work life for David is focused on revealing and inspiring real client advantage and outcomes. He solves problems laterally by marrying common sense with 'blue sky' vision dedicated to creating and communicating value and benefits.
Since 2008 David has worked for Morgan Sindall Professional Services where he has held two influential roles - firstly as a Design Director and currently as the Business Strategy Director responsible for setting and driving the strategic future of the business.
Email David: david@davidrycroft.co.uk
From NIMBY to PIMBY – a change in flavour for London
Planning in London - Nov/Dec 2011
The public's opinion of new development is changing, says David Rycroft. If harnessed, the prospects are good for London’s developers, contractors and planning community - read more...
Five Energy and Waste Solutions to Help the Defence Estate
Waste Management World - August 2011
There are opportunities to generate large efficiencies and huge savings for the MoD, says David Rycroft - read more...
Don't Ban Silliness - Building Magazine - 15 July 2011
The form-follows-function model doesn't mean that practical buildings have to be dull, says David Rycroft - read more...
Enter the Pimby - Building Magazine - 24 June 2011
Forced to choose between economic stagnation and new development in their backyards, communities are abandoning the nimbyism of the boom years, says David Rycroft - read more...